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Why
Invest in Shares?
Although there are many
options available in which to invest your money, few of
them offer the same security and likelihood of
consistent profits than the share market. However, other
investment options do offer some advantages over shares.
Fixed interest offers
security. Cash offers liquidity. Property investors can
directly increase the value of their investment by
renovating, extending or even knocking down the property
and rebuilding. It is also easier to borrow money
against a property than it is against shares. Overall
though, there are many reasons for shares to be
considered above other options.
Ten-year investment table
First, and most
importantly, over medium to long-term periods, shares
invariably return higher overall returns than most other
forms of investment. The table below shows shares
outperforming the other types of investments over a
ten-year period.

Report compiled by
Towers Perrin for the Australian Stock Exchange in
September, 2001
This result is not
confined to this particular period. Throughout this
century, shares have returned greater profits, more
consistently, than the other forms of investment. These
returns can be delivered in one of any four ways: the
initial dividend yield, increasing dividends, tax
benefits and increased share value.
- Initial dividend
yields
The initial dividend yield is the share of its profits
that a company pays to its shareholders. This dividend
is generally paid every six months. Not all of the
company’s profits are paid in dividends. A company’s
board of directors will usually decide how much of the
profit should be distributed back to the shareholders
and how much should be ploughed back into the business
to further increase the company’s worth. In some
cases, the board may decide to re-invest the entire
profit.
Increasing dividends
Increasing dividends are paid out by well-performing
companies that experience an annual increase in profits
over a number of years. They are in a position to be
able to increase their dividend payout so that it
consistently keeps pace with or outstrips inflation.
Tax benefits
Tax benefits from shareholdings are available because
many companies pay tax on their profits, meaning
investors receive tax credits on the dividends they
receive. Often, shareholders pay little or no tax on the
dividends they receive.
Increased share value
Increased share value occurs as the value of individual
shares increases, resulting in an overall increase in an
investor’s portfolio. However, the increased share
value only has a paper worth unless the shareholder
decides to sell some or all of the stock.
Shares are a liquid investment
Apart from their
consistent performance, there are other reasons why
shares are an attractive investment option. They are a
liquid investment. That is, they can be bought and sold
as required. Selling a property can take months. Selling
a share can take seconds. Shareholders can choose to
divest themselves of just a portion of their holdings in
a particular company, or they can sell the lot. Such an
option is not available with property.
It is easy to ascertain the
true value of shares
Another advantage is
that the true value of a share investment can easily be
ascertained. It is as simple as looking up the daily
share market results in the newspaper or on your
computer. If only it was that easy to value a property.
Diversification
Creating a share
portfolio enables you to invest in a number of industry
sectors. By investing in companies operating in
different industry sectors, you minimise losses from one
badly performing sector. As one sector suffers a
downturn, another may be experiencing growth. This is
one of the major reasons that a well-balanced share
portfolio invariably outperforms many other types of
investments.
Next:
What is the Stock Market?
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