The Future of Investing



Why Share Prices Go Up and Down

If you didn't know better, you might think the share market had a mind of its own. Simply watch the share prices for a week and chances are you'll see them drop or rise sometimes by dramatic amounts. Trying to make sense of those shifts might seem difficult, but closer examination reveals that definite forces shape share prices. Share analysts make their living charting these forces and the effect they have on companies, industries and national economies. An understanding of these forces can do more than help you formulate an investment strategy - it will also help you see how events can shape everything from the unemployment rate to interest rates.

The price of a company’s share is directly linked to the fortunes of that company or, to be exact, the perceived fortunes of the company. That is, what share investors think will happen to the profitability of the company. When a company is experiencing high profits the share price will generally increase as more people want to buy a share of the company and share in its success. Similarly, as a company's profits decline, the share price will probably fall, as existing shareholders sell their stock, perhaps to move their investment to a more profitable company.

Obviously, it is better to buy your shares when the price is lower, rather than when share prices increase. Buy low and sell high is the general rule.

Below are a few of the factors that affect the price of a share:

Next: Monitoring the Price of Shares

  

  

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